10 Rules for posting on LinkedIn

If you don’t follow them you will be successful just by accident

Alright, many of you are practicing content creation on LinkedIn, regularly posting a lot of content. Some of you are doing it really well, others not so much… The question is, how many of you are doing it consciously?

LinkedIn is one of the largest social platforms in the world, owned by a company that laid the foundations of modern computing. You know who I’m talking about.

It’s a massive system managed not by people, but by an algorithm created by those people. It’s truly sophisticated and constantly evolving. Understanding how this algorithm works is key if you want to succeed on LinkedIn.

Of course, you don’t need to know it or follow it to find success. However, if you do succeed without knowing the rules, it just means you’re following them unintentionally.

Because if you break the rules — no matter how valuable your content is — it kills the reach. Your message will be buried by the algorithm, and something of lesser quality but aligned with the rules will take its place.

The good news is that many of these rules are quite simple, and once you understand them, following them will become second nature.

Here are 10 rules for posting on LinkedIn. I follow most of them (there are exceptions). I’ve divided them into 6 things you should do (YES!) and 4 things you shouldn’t (NO!).

This is not a complete list of rules. There’s much more. But these are the canonical ones.

YES-YES-YES

1. Use 900–1200 characters for a post.