Zortrax’s last rodeo

Zortrax is in the emergency room, but claims it will be the market leader again in four years

There was a certain — brief — time when Zortrax was one of the leaders in desktop 3D printing worldwide.

This success was admittedly built on a gigantic lie, but it’s a fact that Zortrax 3D printers were top-notch.

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08-02-2016: 3DPrint.com revealed that the announced 2014 sale of 5,000 3D printers to DELL by Zortrax never happened

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The Zortrax M200 elevated desktop FFF 3D printing to a level that at the time was unattainable for anyone else. This 3D printer, on one hand, stood in complete opposition to the direction the industry was heading, but on the other, it was exactly what the market wanted.

While some thought they knew what people desired, Zortrax gave people what they truly wanted.

Just as Josef Průša did later. And then Bambu Lab. Yes, historically, Zortrax stands alongside them.

But that was a long time ago, and few remember it. Today, Zortrax is a forgotten brand, recalled only by people like me. Those for whom 3D printing began with Bambu Lab or the Prusa i4 have likely never even heard of such a name.

However, this isn’t another article about the history of 3D printing. This one is very much up-to-date.

Zortrax is essentially dying, lying in intensive care, but it’s still conscious, still fighting. It claims that with every moment, it’s feeling better and recovering its strength.

Any moment now, it will stand on its feet! It will leave the hospital. This time, it will really get its act together.

And when it does, it will return to the top. It will make a lot of money. In the pessimistic scenario — by the end of 2028, it will achieve cumulative revenue of 201,712,283 PLN (~50 million USD) and cumulative profit of 59,309,682 PLN (~14.8 million USD). And in the optimistic one…? Nearly twice as much!

All of this is on paper. Officially. These are not lies. This isn’t DELL…

Why did Zortrax fall so low?